Further Objectification of Women in Advertising
Addie Lerner, a writer for Food + Gender for Brown University writes, "When placed next to an overly sexualized woman, food becomes a symbol of satisfaction and pleasure. Suddenly, the product being advertised is considered to be of the same value as the women’s sexuality that is depicted." Women and their bodies are so closely tied to the food they are advertising, and this in on purpose. It's solely to keep women down, diminishing them and their sexualities by comparing them to food, especially meat.
Above, is a screenshot of Carl's Jr's Super Bowl 49 commercial featuring model, Charlotte McKinney. I chose this screenshot to show how Carl's Jr uses McKinney's stunning model figure to advertise the "ideal" body to women while still consuming Carl's Jr. Women are encouraged to keep their figures beautiful by all sorts of adverts but specifically in this one, McKinney is also being oogled by men around her throughout the commercial. Her body and the burger are the centers of attention, therefore making her value equal to a Carl's Jr burger.